Boost Ticket Sales with Discount Codes

Discount codes give your guests special pricing on event tickets. With PartyLabz discount codes feature, you can create unique promotional offers that apply to specific tickets at your event. These codes work directly with our ticketing system to automatically calculate discounts when guests enter them during checkout.

The discount codes feature lets you control exactly how much of a discount to offer, how long the promotion runs, and how many times a code can be used. You can track the performance of each code to see which promotions drive the most ticket sales.

Practical Uses for Discount Codes

Event planners use discount codes in many creative ways to boost attendance and sales:

• Last-minute promotions can fill remaining seats. Send a special discount code in the final week before your event to push ticket sales over the finish line.
• Targeted marketing campaigns work well with specific codes. Create unique codes for different marketing channels to track which ones bring in the most guests. Use "FACEBOOK25" for Facebook promotions and "EMAIL30" for your email list to see which performs better.
• Exclusive group offers make attendees feel special. Give industry groups, clubs, or returning attendees their own discount code as a thank you for their loyalty.
• Partners and sponsors appreciate promotional opportunities. Offer them custom discount codes to share with their networks as part of sponsorship packages.

How to Set Up Discount Codes

Follow these steps to create and manage discount codes for your ticketed event:

1. Navigate to your event dashboard in PartyLabz
2. On desktop, find the event menu displayed on the left side of the page. On mobile, tap the hamburger button in the navigation bar to open the menu
3. Select "Discount Codes" from the menu (Note: This option appears only for events with ticketing enabled)
4. Click the "Add" button

When creating a new discount code, you'll need to specify:

1. Name: An internal name to help you identify the promotion (e.g., "Member Appreciation")
2. Code: The actual code attendees will enter (e.g., "MEMBERS2025")
3. Discount percentage: Enter the percentage (%) to discount (optional)
4. Discount amount: Enter the fixed amount ($) to discount (optional)
5. Maximum uses: Set how many times the code can be used (leave blank for unlimited)
6. Valid dates: Set start and end dates for when the code will work (codes are active from 12 AM on start date until 11:59 PM on end date)
7. Status: Enable or disable the code

You can enter both a percentage and a fixed amount discount, and they will be combined. For example, a code with 10% off plus $5 off would apply both discounts to eligible tickets.

Remember that discount codes apply to individual tickets, not the entire order. When setting a fixed amount discount, consider how it will affect different ticket price points.

Managing Your Discount Codes

The Discount Codes page serves as your control center for all promotional offers. Here you can:

• View all active and inactive codes in one place. The table shows each code's name, discount amount, usage limits, valid dates, and current status.
• Track performance with the "Times Used" column. This tells you exactly how many tickets have been purchased using each code.
• Edit existing codes by clicking the "Edit" button next to any code. This lets you adjust details like the discount amount or valid dates without creating a new code.
• Remove unused codes by clicking the "Delete" button. This helps keep your discount code list organized and focused on current promotions.

How Guests Use Your Discount Codes

When you've created at least one discount code, a special field appears on the ticketing page:

1. Guests see the "Discount Code" field displayed before the list of tickets
2. They enter the discount code in this field
3. They click the "Apply" button
4. If valid, the discount applies immediately to eligible tickets
5. The order summary shows the subtotal (amount for all selected tickets), the discount amount that will be subtracted, and the final total
6. Service fees and taxes are calculated based on the discounted amount, not the original price

After completing their purchase, guests will see a confirmation showing which tickets received discounts and the final price paid for each.

Important Considerations

Not all tickets will accept discount codes in certain situations:

• Ticket pricing follows a specific priority order. The system will apply pricing in this sequence: membership pricing (if a membership number is entered), early bird pricing (if active for the current date), and then discount codes. This ensures guests always get the best available price.
• Validation happens instantly. If a guest enters an invalid code, expired code, or one that's reached its usage limit, they'll see an error message explaining why the code wasn't applied.
• Tracking continues after the event. As an organizer, you can see which discount codes were used for each ticket sale on the "Sold Tickets" page. This helps measure the success of different promotional campaigns.

Key Takeaways

• Discount codes give you flexible control over special pricing. Create targeted offers for different audience segments or marketing channels without changing your base ticket prices.
• Tracking code usage provides valuable marketing insights. See exactly which promotions drive the most sales and use this data to improve future marketing efforts.
• Strategic discounts can significantly boost overall ticket revenue. A well-timed discount often brings in attendees who wouldn't have purchased at full price, increasing your total attendance and event success.