Planning an event takes a lot of work, and promoting it can sometimes feel like throwing darts in the dark. Wouldn't it be great to know exactly which of your promotional efforts are bringing people to your event? That's exactly what the Marketing Channels feature in PartyLabz helps you do.

Marketing Channels lets event organizers track where their visitors and attendees are coming from. By creating special links for different places where you promote your event—like social media, emails, or even printed flyers—you can see which methods work best for bringing in guests.

Who Is This For?

If you've ever wondered whether your Instagram posts or email newsletters are more effective at bringing people to your event, this feature is for you. Marketing Channels is perfect for:

  • Event planners who promote across multiple platforms
  • Business owners hosting customer events
  • Wedding couples tracking RSVPs from different guest groups
  • Nonprofit organizations monitoring attendance sources for fundraisers
  • Conference organizers measuring the success of promotional campaigns

Profile Sharing

  • Share your public profile page URL on your website or social media.
  • Your profile will show your organization's information, events (optional), and donation options.

Real-World Uses

Sarah's Charity Gala

Sarah organizes an annual charity gala and promotes it through Facebook, LinkedIn, email newsletters, and printed invitations. By creating separate marketing channels for each, she discovered that while LinkedIn brought the most visitors to her event page, her email newsletter had the highest conversion rate for ticket purchases. The next year, she focused more energy on her email campaign and saw a 30% increase in ticket sales.

Mike's Product Launch

Mike was launching a new product with both an in-person and virtual event. He created marketing channels for each social platform, online ads, and partner promotions. The data showed that Twitter drove a lot of traffic but few conversions, while partner promotions brought fewer visitors but had a much higher conversion rate. Mike adjusted his strategy to work more closely with partners for future launches.

How to Use Marketing Channels

Let's walk through the steps to set up and use Marketing Channels for your event.

Accessing Marketing Channels

  1. Log in to your PartyLabz account
  2. Go to your event workspace
  3. Click on "Marketing Channels" in the "Tools" section of the main menu

Creating Your First Channel

When you first visit the Marketing Channels page, you'll see options to create new channels. Here's how to set one up:

  1. Click the "Add" button
  2. Enter a name for your channel (for example, "Instagram February Campaign")
  3. Come up with an unique code to be used as an URL marker for the channel
  4. The system will display you a URL that includes your tracking code. You'll also get a QR code that you can download and use in printed materials.
  5. Click "Save"

Using Your Channel Links

Now that you have your special links, you'll want to use them in your promotions:

  • For social media: Use the generated link when posting about your event on Instagram, Facebook, etc.
  • The system includes necessary information for tax deductions.

Using Your Channel Links

  • For social media: Use the generated link when posting about your event on Instagram, Facebook, etc.
  • For email campaigns: Insert the appropriate channel link in your email newsletters
  • For print materials: Include the QR code on flyers, posters, or magazine ads

Pro tip: If you're planning to distribute QR codes in different locations (like one poster at a coffee shop and another at a gym), create separate channels for each location. This way, you'll know which physical location drove more traffic to your event!

Viewing Your Results

To see how your channels are performing:

  1. Go to your event's Reports page
  2. Select "Marketing Channels Summary" from the report options
  3. Review the data to see which channels brought the most visitors and conversions

The report shows you several important metrics for each channel:

  1. Total visitors
  2. Unique visitors
  3. Conversions (RSVPs or ticket purchases)
  4. Conversion rate

Remember, the system uses a 1-day cookie to track visitors, so someone who visits from your Instagram link and then comes back directly to your event page the next day will be counted as a new visitor.

Availability and Requirements

The Marketing Channels feature is available for all events created on PRO, PRO+, and higher-tier plans. If you're currently on a Free or Basic plan and want to access this feature, you can easily upgrade from your account settings.

Key Takeaways

  1. Marketing Channels helps you track which promotional efforts bring visitors to your event
  2. Create unique channel links for different platforms (social media, email, print)
  3. Use separate channels for different physical locations when distributing QR codes
  4. View performance data in the Marketing Channels Summary report
  5. Available on PRO/PRO+ and higher plans

Finding the right promotional mix for your event is no longer a guessing game. With Marketing Channels, you'll have clear data to show what's working and what's not. So go ahead—create a few channels, share those links, and watch as the insights roll in. Your marketing efforts (and your event attendance) will thank you!

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